Questions I get asked constantly.

The short answer is right here, under each one. No email gate, no "book a call to find out" — if you read the answer and decide you don't need me, that's a good outcome too.

7 answers · Last updated

Strategy8 min read

Does my homestay need a website if it's on MakeMyTrip and Airbnb?

Keep the listings: they're how strangers find you, and a website won't beat them at that. It earns its keep with guests who already know your name, searching for your number or coming back next year, and every booking it catches has no commission on it.

Strategy10 min read

Who owns my website?

Whoever's name is on the domain — which is not always whoever paid the invoice. Check the registrar, the hosting account, the Google Business Profile and the analytics property separately, because they can each sit with a different person.

Strategy8 min read

Do I need a website if I have Instagram?

If Instagram is already bringing you more work than you can handle, not yet. You need one the moment you want to be found by people who don't follow you — or the day the account stops working and you find out how little of it was ever yours.

Strategy3 min read

WordPress, or custom-built?

WordPress if a team of non-technical people edits content every day. Custom for almost every other small business — the plugin licences, the maintenance retainer and the speed penalty rarely show up in the original quote.

SEO4 min read

Why isn't my website showing up on Google?

Most often Google simply hasn't indexed it — no sitemap, never submitted, or a stray robots.txt line blocking crawlers. Search Console is free and will tell you which it is before you blame your rankings.

Performance3 min read

Why is my website so slow?

Usually plugins, unoptimised images and cheap shared hosting, in that order. Google's own research puts the cost plainly: going from a 1-second load to 5 seconds makes a visitor 90% more likely to leave.

Pricing12 min read

How much should a website actually cost?

₹15,000–₹80,000 covers most small businesses. Below about ₹20,000 you are buying a pre-made template with your logo dropped into it — which is fine, as long as nobody told you it was custom.

Got one I haven't answered?

Ask it directly. I read and answer my own email, usually within a few hours — and I'll tell you if the honest answer is that you don't need a new website.