Websites that bring in business.
Five projects, not forty. I'd rather show you the ones I'd build again than pad the page out. Every one is live right now — open them and judge for yourself.
The Fortress
Two stone villas on Antiparos, and no booking engine anywhere in the brief. It had to read the way the place feels — restraint over spectacle — and turn a browser into a written enquiry rather than a transaction.
Guests arrive expecting exactly what the site shows — that's never happened before. More direct bookings, fewer OTA fees, and guests who are already in the right mindset when they walk in.
Psathaki
Rooms and studios on Kimolos — the Cycladic island most people haven't heard of, which is both the appeal and the problem. The site had to sell the island before it sold the rooms, in Greek and English, and land the enquiry in a message rather than an OTA's cut.
In partnership with Differend Solutions
Open the site — Psathaki, opens in a new tab↗
Studio Kitrinakis
A studio whose work is the product, so the imagery had to stay heavy and the site had to stay quick. Two languages throughout, and an e-shop folded in without the whole thing turning into a shop.
In partnership with Differend Solutions
Our portfolio was strong but our site made it look amateur. We were embarrassed to send it to prospects. The new site finally matches the quality of the work — and we've had two new client enquiries in the first month.
Vickie Comninos
An interior designer whose pitch is restraint — symmetry, proportion, the detail you only notice second. The site had to practise that rather than describe it: one line of copy on the way in, the finished rooms carrying the argument, and an enquiry at the end of it instead of a price list.
In partnership with Differend Solutions
Open the site — Vickie Comninos, opens in a new tab↗
Not a client
Akshay P.
My own portfolio, and the hardest brief on this list: what to leave out. Five years of product work across hospitality, health and B2B SaaS, cut down to the projects where the thinking is worth showing — process, not just final screens.
Open the portfolio — opens in a new tab↗